Our environment, the world in which we live and work, is a mirror of our attitudes and expectations.
Binge-watching and pancakes. At first glance, they don’t have much in common, until you realize that they don’t have much in common, or do they?
Not long ago I had a stack of pancakes at that International Pancake place; you know the one. Beautiful piles of delicious looking comfort cakes ready to make your breakfast the delight of your day. You order your mammoth stack of heavenly golden deliciousness, you plant yourself firmly in your seat, take a knife in hand, spread the butter evenly over the tops of all five cakes, you take your fork and together with the knife separate them into the perfect munching size morsels, you take the piping hot syrup and drizzle it oh so delicately over this golden feast of the gods. Then you take your first bite, and your brain sinks like the Edmond Fitzgerald on a cold icy lake in the MidWest. What? These are the worst pancakes I’ve ever had, you say.
Yeah, that was me. How on earth can a place label themselves as the International House of anything and be that bad at making their specialty? I was expecting something a little more shall we say, comforting?
Okay, let’s get past the dry and crumbly international cakes and talk about binge watching. You know what that is, don’t be coy. There you are wondering how to kill a few hours of time by watching TV when you stumble across the Netflix button, and before you know it you’re hooked. You watch that first episode and you think to yourself, “yeah – I can watch another.” But before you can reach for the remote the infamous Netflix countdown is doing its thing in the lower right-hand corner of your screen…NEXT EPISODE IN 5…4…3…2…1…and off it goes without you having to lift a finger! Now that’s service! “I wasn’t expecting that!” Before you know it you’ve been planted in front of the television for some 13 hours and your spouse is yelling something about bedtime and work tomorrow, now that’s binge-watching at its mindless finest. You don’t have to do anything but watch.
So the question you should be asking right now isn’t what do pancakes and binge-watching have to do with one another, but rather “What do they have to do with me?”
Are you putting out great looking but inferior product (Pancakes) or are you delivering excellent content (Netflix) with super convenient ease of use?”
Your content is anything that you do. Your work, your driving manners, the attention you pay to your kids, spouse, friends, neighbors, job, studies. The world has expectations of all of us, and we must choose which expectations we’re going to address – sorry, but we can’t save everyone’s expecting heart. When you decide, be sure to deliver on those expectations – and do it big & give them something unexpected.
Copyright © 2018 Tino Hernandez – MetroFactor.net